How to start a facials business

Beauty therapist performing a facial on a woman

Facials have become a firm favourite in the beauty world as a way to refresh and rejuvenate our skin, giving it a proper dose of TLC whilst also acting as an effective form of relaxation.

We are going to take a closer look at how to become a facials specialist in Australia, the ins and outs of setting up a facials business, as well as details on a facials specialist salary.

Is a facials business a good business to start?


Not only is having your own business an excellent way to become more independent in your work, allowing you to work hours that suit your schedule, you can also tailor your business to fill gaps in the beauty market.

Skin care is a booming industry, and offering top quality facials is one of the most high demand requests on the market. Not only are facial treatments excellent for general skin care and health, they are wonderfully relaxing and restorative, and rank at the top of the list of favourite beauty treatments.

How much does it cost to start a facials business?

The main cost of a business start up will be the equipment. When first starting out it is likely you will need to invest in the bigger, more long-lasting equipment, but with proper care and maintenance this should last well.

Buying from a wholesaler is always an excellent way to save a little as a business owner, and buying in bulk can help with budgeting.

And remember, as a self-employed person, you can set your own rates! You are in charge of how much you charge for your services, and so with a solid business plan you can ensure that your gains are greater than your losses.

Can I start it from my house?


Starting a business from home is a very common way of saving on studio hire charges until you become more established.

What do I need to start a facials business?


Having extensive knowledge of skincare, conditions and the best products to use is the foundation of any successful facialist business.

Tricks and tools

You’ll need to know your tools and equipment inside and out, as well as having tricks up your sleeve to help cater treatments to each individual client.


Being sure to make a solid business plan, as well as having the ability to keep up with appointments, stock check and other admin is a vital part of owning your own business.

People skills

The thing that will build your client base is forming a reputation as a true professional – someone who listens to their clients and is able to deliver high quality results that leave customers feeling comfortable and confident.

Is a facials business profitable?

If you are willing to put in the hard work, then absolutely it is!

With a solid business plan, hard work and a dedication to building relationships with people through your craft, you will be doing everything in your power to build a successful and fruitful business.

Steps to start a your own facials business

Step 1: Education is key

Training is key for business success, and it just so happens we have just the thing. Our comprehensive Certificate in Facials is completely online, allowing you to work around your schedule whilst buying your beauty empire.

Step 2: Practice practice practice

Practice makes perfect, as they say. The more you work on your craft the better and more efficient you will become at delivering excellent services that will reward you with 5 star reviews.

Step 3: Find a niche and build your brand

One of the most effective things you can do for your business is to find a niche; build a brand that sets you apart from others in the business.

Step 4: Get your ducks in a row

Ensure you have all your tools at the ready – from literal skincare tools to a solid business plan, admin and workspace.

Step 5: Promote yourself

Now you have the practicalities in order, it’s time to get the word out there! Whether you are an online whiz or prefer good old word-of-mouth recommendation, it is vital to get word out that you are here and ready to refresh some faces!

Step 6: Keep going

And so it begins! Be open to learning, to trying new things and to continuing your vision and passion for what you do.

But how do I promote my facials business?

Word of mouth

Possibly the most powerful way to build a reputation, word of mouth from clients is an extremely powerful tool when it comes to building your own business.

Social media

Ah, our old friend social media – say what you want about it but it is an excellent tool for self-promotion.

Creating partnerships with other types of beauty therapists

We are stronger together – working to build relationships with other beauty businesses, particularly collaborations or partnerships, can seriously boost your business.

Start Learning Today

We offer a Certificate in Facials with endless benefits – our 24/7 online learning system allows you the flexibility to work your studies around your schedule and get to grips with your craft from the comfort of your own home. We’ll even send you your own custom-made kit with everything you will need to get started.

Got a flair for face care? Turn your passion into a career with Australian Beauty School.

Does becoming a beauty boss sound exciting to you? Take the first step and get your course brochure today!

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