Top 5 beauty trends of 2021

Woman holding vogue magazine

The beauty industry may have felt different in 2020, with salons and services closing their doors, but it shows no signs of slowing down this year. In fact, it is expected to grow by a healthy 4.07%. If you feel out of the loop with beauty trends fear not, we have you covered.

As customers start to return to salons, here are the treatments and experiences they will be looking for in 2021. The hottest treatments that are in demand and the essential beauty courses you can study online to achieve them.

1. Effortless beauty hacks

2020 saw a marked change in commutes. Instead of hitting the highway or the station, most professionals were simply moving from their bed to their desk. Daily beauty has become faster, more functional, and more focused.

With an increased desire to have that ‘roll-out-of-bed-ready’ feeling, treatments that offer long-lasting effects and low maintenance impact are hot in 2021. Skincare/makeup hybrids are taking advantage of this desire, as are salons that offer semi-permanent fixes to daily chores – like taming unruly brows and wrestling with a mascara wand.

There’s never been a better time to invest in beauty courses that specialise in offering easy, breezy daily beauty – like the Lash Lift and Tint Certificate. This skilled procedure applies a subtle perm and dye to natural lashes – leaving them looking curlier, fuller, and flutter-worthy for weeks at a time. This online beauty course equips you with a comprehensive understanding of hair structure and anatomy, the power to lift lashes perfectly every time, and the skills to design looks attuned to different eye shapes. 

To top it off, 2021’s hottest treatment by far has to be lamination. Offer your clients the opportunity to rock runway ready brows every day & learn how to create a full, thick, feathery finish that lasts, with our online Eyebrow Lamination course. The most popular post-pandemic treatment, offering a slick, high shine smoothness, with seriously good definition.  

With these low maintenance and long-term solutions, you’ll be equipped to create the everyday elegance and effortless looks your clients will be coming back for time and again.

2. Emphasis on the eyes

Mask wearing was something no one predicted as 2020’s essential fashion choice! But its necessity led to creative interpretations, shifting makeup focus and a newfound attention to the eyes. 

As well as everyday ease, now that we can expect our social lives to begin again, beauty obsessives everywhere are planning their reunion party looks. And this means seeking out dramatic ways to enhance the all-important area – the eyes. 

Whether it’s a long-awaited wedding, a big night with the girls or finally meeting for that in-person date night, going the extra mile is going to feel better than ever. Being able to rock a look that pops even over the mask means dramatic upper halves are in demand. 

Learn to master the magic of Lash Extensions is a must for 2021. Our certificate will equip you with both the theoretical and practical expertise to expertly add extensions to a client’s eye shape. Create Instagram-worthy eyes that pop no matter what! Every element of our online Eyelash Extension Course has been created by industry professionals, to ensure you can provide your clients with the lashes they have always dreamed of!

But to complete the 2021 upper half must-haves, your clients will want killer brows too. So brush up on your shaping and styling skills with a certificate in the staple Eyebrow Wax & Tint. After a year at home, or as a new practitioner, this course is the ideal refresher and essential stepping stone to connect with happy customers. Lockdown brows will be a thing of the past, as you use your new expertise to frame those all-important eyes. 

3. Makeup rebellion

The most fun beauty trend on our list; as the masks start to come off, the stage is set for a makeup rebellion. Who remembers the rules anyway? The floor is open to a new wave of creative makeup styling that’s already starting to show its true colours. Zesty blues, deep russet and slick liners. Think 80’s pop meets futuristic femme fatale. 

Lockdowns for many meant craving escapism and glamour. The entertainment industry has responded, by working harder than ever to capture this with bigger, badder and more binge-worthy styling. Beauty lovers and industry experts everywhere will be rebelling against comfort and security, ready to push their boundaries and invest in exploring new territory. 

Ready to unleash them into the world? Clients are excited to use services and skills that show them the joy of unrestricted creativity and bold new looks they might not have tried before. 

Stay on top of your skills and show your clients limitless possibility with a Certificate in Makeup Artistry. Developed by exciting industry professionals, this creative online makeup course will teach you to innovate and expand your makeup knowledge. You’ll learn how to confidently create fresh and fierce looks for reunions, formal occasions, weddings, fashion and the entertainment industry. Ready to rise to the challenge of a new era of makeup. 

4. Staying power 

As lives begin to pick up speed, the beauty industry has seen a demand for products with staying power. Looks and services that can withstand the busy commute, the lunchtime meeting and the after-work drinks. Beauty that will stay throughout the day without having to worry about it coming off on a mask, or let them down when they need it most. 

Enter the secret weapons of staying power: Henna and Spray Tans. 

A great beauty therapist knows the power of an expertly applied spray tan. A healthy glow that’s a subtle masterpiece in 2021’s minimalist world. Where tiny details make all the difference. Learn how to master the art of the glow, with our advanced Spray Tanning Course. Each lesson is curated by our industry professionals, teaching you the expertise for bespoke tanning services. So your clients won’t know what they did before they met you!

Eyebrow Henna is fast becoming a staple for the busy professional. This all-natural and non-invasive treatment works on even the most sensitive of skin, creating defined and natural-looking brows that can handle anything. Our online certificate will equip you with the professional skills to effortlessly structure, shape and correct even the trickiest of brows into faithful beauty favourites. 

5. Self-care

2020 was in no way smooth. For many, 2021 is about fresh starts, reframing and being kinder to themselves than ever before. Never have we needed self-care more, which is why this is one of our favourite beauty trends of the year.

After months of missing connection, care and calm, customers are looking for indulgent experiences that help to buffer away from the stresses of the pandemic. After so much time looking from the inside out, many are desperately seeking an outside in approach to feeling good. 

Giving your clients the best experience is about having the top-notch skills to let them relax deeply, knowing they are in the hands of a professional. Our courses are designed to equip you with a deep and intricate knowledge of your practice, so you can offer a 360-degree approach to client satisfaction, personalising and prioritising their treatment for their wellbeing. 

With our beauty courses, you’ll enjoy complete, flexible access to training developed by true industry professionals. With a mixture of teaching formats to support your learning – including text-based resources, guided video tutorials and a curated, course-specific kit delivered straight to your door. You will complete your training fully equipped to create the confident, creative and calming feelings your clients are seeking in 2021. 

If you need help deciding where to take your beauty career this year, get in touch with our friendly team. They can help you navigate this year’s trends to start a killer beauty career with an online learning course in Australia today!

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